The Agency

A Parisian agency founded in 1993, Estimation Média has extensive international experience in the luxury, jewellery & watchmaking, fashion, cosmetics, lifestyle, gastronomy and tourism sectors.

Highly specialised in 360° visibility measurement, our strategic assessments and innovative tools enable PR departments to manage their communication actions with full knowledge.

A Parisian agency founded in 1993, Estimation Média has extensive international experience in the luxury, jewellery & watchmaking, fashion, cosmetics, lifestyle, gastronomy and tourism sectors.

Highly specialised in 360° visibility measurement, our strategic assessments and innovative tools enable PR departments to manage their communication actions with full knowledge.

Our vision

Estimation Média was born from the desire to accompany press officers on a daily basis and to highlight the benefits of their work. Through both data and media expertise, we measure the effectiveness of PR & influence actions. Faithful to the agency’s pioneering DNA and the values of excellence and trust held by its founder, Sophie Calafat, our approach continues to evolve in line with the communications sector.

A small and supportive company

… with all the makings of a great company! Over the past 30 years, our team has grown to include 15 dedicated experts with a passion for the media. We are aware of the power of human contact. What’s our priority? A service that takes care of all our clients, whatever their size!

A tailored support

We are committed to responding to the constant development of our clients’ needs and to enhancing the specific features that define them. In line with our independent identity, the design of our own tools enables us to offer ever more effective and personalised services.

Estimation media since 1993