Our Expertise

luxury tourism
watchmaking beauty
gastronomy motorbike
art of living design
jewelry fashion
car architecture

We are committed to providing you with our experience and tools to assist you on a day to day basis in the overall management of all your media publications.

By combining a complete monitoring, a relevant analysis and media reviews, you will easily assess the performance and strengths of your PR actions, and apprehend the impact of your activation to improve your strategic decisions.

Media studies

Visualise your impact in the media

At a time where information is global, digital and instantaneous, our passionate team puts all its know-how to provide exhaustive and made to measure studies.

Our expertise in the media, combined with a detailed knowledge of the different geographic markets and the DNA of our customers are the strengths of our agency.

By gathering your press, online, TV and radio publications, our studies are essential management tools that allow a better understanding of your media coverage and all its specificities in France and on an international level.

ROI Media Studies

Evaluate your impact in the media continuously or following a product launch, a new collection, an event …

We then create an objective and exhaustive assessment by putting in perspective the key data of your publications and their advertising value equivalency.

Overall report and detailed results:

  • Number of publications, visuals & videos, page surface
  • A.V.E €
  • Breakdown by countries, clipping titles & media ecosystems
  • Chronology, journalists, type of publication, tone …
Competitor Studies

Measure and identify your position vs. your competitors.

We conduct comprehensive or more focused studies that integrate your competitors’ results with comparative data. Our rankings defined according to several KPIs will enlighten you in a relevant way.

Compare the PR performances of your competitors:

  • Is their media coverage more impactful?
  • How is their communication strategy articulated?
  • Is their presence more meaningful within the same media?
Qualitative Studies

To better understand all of your media exposure, entrust us with a thorough study of your publications. Our editorial summaries will showcase in a nuanced and well-argued way the important points of your mediatization in order to expose the essential points.

Combining a global approach, perspective of context, perception of journalists, semantic analysis & numerical data, we will highlight these different indicators:

  • Messages conveyed
  • Main topics discussed
  • Recurrence of keywords
  • Tone of articles

Digital studies

Measure your impact

On a constant basis, for a product launch or an event, our digital analysis allows you to see real-time trends and key figures of your visibility on online media, blogs & social networks.

 

How are your communication and your events perceived and then conveyed on social media? What is the share of voice of your journalists, guests or partnered influencers? Who are the other influencers?

 

Digital & Social Listening

Thanks to our international digital listening tools, we follow and keep track of all your current topics. Our very precise setting allows an optimal capture of all the publications.

We can also set up a sectoral or competitive watch.

Our different monitorings include:

  • Many keywords and hashtags in many languages
  • Integration of a corpus of guests, influencers & media
  • Listening and monitoring of your sector & your competitors
  • Tracking of Instagram stories
Digital Studies

Evaluate in real time the impact of your digital communication actions on online media, blogs and social networks.

Our exhaustive reports will allow you to quickly visualize your main KPIs, their progression, and many relevant data.

  • Volume of publications, reach, interactions & Earned Media Value €
  • Chronology, ranking by language and geolocation
  • Breakdown by type of social media & online media
  • Influencer identification
  • Selection of the most impactful publications
Influencers Report

Discover all the data to adapt your influence marketing strategy.

Get to know influencers who communicate around your brand, measure the performance of those you work with and identify new influencers to contact.

  • What is the performance of your partnered influencers?
  • On which social networks & with which messages?
  • Ambassadors of your brand, bloggers, journalists, celebrities, who are they?
  • Who are your competitors’ influencers?

Media reviews

Highlight your publications

We carry out your media reviews from the clippings that you entrust us with, by respecting precise specifications according to your needs and your visual identity. By gathering all of your publications, or a selection of your best publications, your media reviews showcase your media presence.

Our digital media reviews offer many benefits:

– Integration of videos, photo slideshows and social media publications in real time

– Search features to easily find a clipping

– Accessible at any time, you can save and send it out with a simple click

We also handcraft print press books or premium book formats.