360-degree media studies
Your media impact decoded in real time with EMetrics
Our passionate team puts all its know-how to provide exhaustive and made to measure studies.
Our expertise in the media, combined with our extensive knowledge of the various geographic markets and of the sector of our clientele is one strength of our agency.
By combining your print, digital, audiovisual and social network publications, our studies are real management tools enabling you to grasp your media coverage and all its specificities.
Thanks to EMetrics, our data visualization space, you can decode your insights at a glance and follow the evolution of your visibility in real time.
Evaluate your impact in the media continuously or following a product launch, a new collection, an event…
We then create an objective and complete report by putting in perspective the key data of your publications, their Advertising Value Equivalency (AVE) and their Earned Media Value (EMV).
Keep an eye on your KPIs:
- Number of publications, visuals & videos, page surface
- Editorial value in €
- Breakdown by country, titles & media ecosystems
- Chronology, journalists, type of publication, tone…
Measure and identify your position as compared to your competitors.
We create targeted benchmarks that integrate the results of your competitors and comparative data. Our rankings defined according to several KPIs will enlighten you in a relevant way.
Compare the PR performances of your competitors:
- Is their media coverage more impactful?
- What is the focus of their communication strategy?
- Is their presence more effective within the same media?
For a better understanding of your media exposure, entrust us with a thorough study of your publications. Our editorial summaries will underline the important points of your media coverage in a nuanced and convincing way in order to give you the essential information.
Combining a global approach, contextualization, journalists’ perception, semantic analysis & numerical data, we will highlight these different indicators:
- Messages conveyed
- Main topics discussed
- Repetition of keywords
- Tone of articles