EMetrics: How to track your media campaign KPIs in real time

Discover EMetrics, the data visualization platform where the results of your press and influencer relations studies are centralized in real time.

We consolidate your print, digital, audiovisual, and social media data to enable you to effectively monitor the performance of your 360-degree campaigns.

In this article, we dive into the KPIs highlighted on the platform and guide you through your dashboards.

Decode your campaign KPIs

Once you are logged in to EMetrics, your screen will look something like this…

At a glance,  you will find KPIs such as:

– The global editorial value, in advertising value equivalency (AVE) for print, web, and audiovisual, and in Earned Media Value (EMV) for social media;

– The number of publications, i.e., print and web articles, audiovisual broadcasts, and social media posts mentioning your brand;

– The total number of visuals and videos featured in your publications;

– The potential audience of your brand, i.e., the readership of print and digital media and the number of followers on social media accounts that posted about you;

– The reach, calculated from the specifics of each type of media and the algorithms of each social network to evaluate the actual reach of your brand.

Check your results by category

Continue scrolling, and you will view your results by category. These parameters are fully customizable to offer you tailor-made results for your brand based on your activity and product categories.

Let’s take an example. Here are the visibility results of a luxury hotel. Well-known in the hospitality sector as well as for its gourmet restaurant, this Parisian institution wanted to evaluate the media impact of these two activities and compare it to their partnerships with cosmetic brands and corporate topics.

Analyze your visibility peaks

Chronological visualization allows you to easily detect the highlights of the year and analyze visibility peaks.

Evaluate your media partnerships

Finally, the “Top Media” dashboard allows you to observe the media ecosystems that have most contributed to your visibility and discover your most promising partnerships.

Note: The data in this article has been simulated.

As you can see, EMetrics is an essential solution for any company wishing to optimize the visibility and impact of its 360-degree media campaigns. With its advanced features and ease of use, EMetrics provides you with the necessary elements to adjust your campaigns and plan future ones.

Who Are We?

Estimation Média is a Parisian agency highly specialized in measuring media impact. Thanks to our tailor-made tools such as EMetrics, we combine data expertise and knowledge of the international media landscape to provide you with detailed and personalized analyses of your 360-degree visibility. Our mission is to provide you with all the data you might need for your future strategic decisions.

Interested in the features of our EMetrics platform?

This is just a preview! Contact us and request a demonstration. Our team will be happy to answer all your questions.