EMetrics: How to track your media campaign KPIs in real time
Discover EMetrics, the data visualization platform where the results of your press and influencer relations studies are centralized in real time.
We consolidate your print, digital, audiovisual, and social media data to enable you to effectively monitor the performance of your 360-degree campaigns.
In this article, we dive into the KPIs highlighted on the platform and guide you through your dashboards.
Decode your campaign KPIs
Once you are logged in to EMetrics, your screen will look something like this…
At a glance, you will find KPIs such as:
– The global editorial value, in advertising value equivalency (AVE) for print, web, and audiovisual, and in Earned Media Value (EMV) for social media;
– The number of publications, i.e., print and web articles, audiovisual broadcasts, and social media posts mentioning your brand;
– The total number of visuals and videos featured in your publications;
– The potential audience of your brand, i.e., the readership of print and digital media and the number of followers on social media accounts that posted about you;
– The reach, calculated from the specifics of each type of media and the algorithms of each social network to evaluate the actual reach of your brand.
Check your results by category
Continue scrolling, and you will view your results by category. These parameters are fully customizable to offer you tailor-made results for your brand based on your activity and product categories.
Let’s take an example. Here are the visibility results of a luxury hotel. Well-known in the hospitality sector as well as for its gourmet restaurant, this Parisian institution wanted to evaluate the media impact of these two activities and compare it to their partnerships with cosmetic brands and corporate topics.
Analyze your visibility peaks
Chronological visualization allows you to easily detect the highlights of the year and analyze visibility peaks.
Evaluate your media partnerships
Finally, the “Top Media” dashboard allows you to observe the media ecosystems that have most contributed to your visibility and discover your most promising partnerships.
Note: The data in this article has been simulated.
As you can see, EMetrics is an essential solution for any company wishing to optimize the visibility and impact of its 360-degree media campaigns. With its advanced features and ease of use, EMetrics provides you with the necessary elements to adjust your campaigns and plan future ones.
Who Are We?
Estimation Média is a Parisian agency highly specialized in measuring media impact. Thanks to our tailor-made tools such as EMetrics, we combine data expertise and knowledge of the international media landscape to provide you with detailed and personalized analyses of your 360-degree visibility. Our mission is to provide you with all the data you might need for your future strategic decisions.
Interested in the features of our EMetrics platform?
This is just a preview! Contact us and request a demonstration. Our team will be happy to answer all your questions.
Visibility reports: a key asset for your communication
As we review the latest data from the past year, our team is preparing to draft the annual visibility reports that will guide our clients’ strategic decisions for the coming year.
This bustling period offers an opportunity to share more about our work and present a preview of our highly-anticipated annual reports.
Why create a visibility report?
A visibility report is a comprehensive and personalized analysis of your brand’s communication. This report, both quantitative and visual, focuses on the key performance indicators (KPIs) of your press, web, audiovisual, and social media visibility. It allows you to:
– Review your year: It’s an opportunity to reflect on your milestones and measure the extent of the work accomplished over the past 12 months.
– Take a step back: If you have many product categories and/or subsidiaries abroad, stepping back to estimate the influence of your different markets in the media landscape is essential for clarity.
– Identify strong and weak signals: Our personalized reports will help you understand which channels, campaigns, and markets have generated the most value and where your strengths and areas for improvement lie.
– Prepare your communication strategy: Finally, and perhaps most importantly, our detailed analyses allow you to adjust your media plans in an informed manner and focus on the most relevant communication strategies for your brand.
What is included in our visibility reports?
Here is an overview of what you can find in your custom reports:
Your key figures
Discover your performance of the year through our KPIs, including the number of your publications, your audience, and the valuation of your actions.
Your results by media type
At Estimation Média, we consolidate all your data sources. Here, you will find the impact of print, audiovisual, web, and social media channels.
The performance of your product categories
Do you create different product categories? Our custom reports allow you to evaluate the impact of all your range.
Your results by geographic area
Throughout the year, you run your campaigns worldwide. See which geographic area performed best.
Your top media supports
Refine your analysis and determine which media helped you achieve your goals.
Who are we?
Estimation Média is a Parisian agency highly specialized in media impact analysis. We help you create 360° custom reports by exploring your performance through AVE, EMV, and many other KPIs. Thanks to our innovative tools, we measure the effectiveness of your press and influence actions with unparalleled precision. Our analyses will provide you with a detailed and multidimensional study of your impact.
Do you like the look of our reports?
This is just a preview! Contact us and request a demonstration. Our team will be happy to answer all your questions and offer you a personalized report.
Are the media speaking positively about your brand?
You are mentioned in the press and on social media! But are the media speaking positively about your brand?
When evaluating the impact of your media visibility, you might be tempted to focus primarily on the number of mentions, sometimes at the expense of other indicators. For instance, your event, product, or collection might be widely discussed. However, this can quickly turn into bad buzz if the mentions are negative. In this article, we discuss a sometimes underestimated indicator: tonality.
Analyzing the polarity of social media
Some sophisticated monitoring tools analyze the sentiment of social media posts. To do so, they use natural language processing (NLP) algorithms. This analysis determines whether a post is generally positive, negative, or neutral by taking its context into account. Some monitoring tools provide this service in over a hundred languages!
More specifically, this feature allows you to identify a spike in negative mentions that might indicate an imminent bad buzz. This way, you can take appropriate actions to limit its spread and manage the crisis before it is too late.
Beyond the simple positive/negative dichotomy, other KPIs are essential for a thorough analysis, such as reach or engagement. Cross-referencing data can help you answer questions that will guide your communication strategy. Are posts from influential accounts positive or negative? Do negative posts go viral? By identifying dominant trends, you can determine if a real bad buzz is developing or if it is just a few isolated haters.
Analyzing the sentiment of your broadcast, print and web coverage
At Estimation Media, we also analyze the tone of your print, online, television, and radio coverage. To offer you comprehensive insights, we run sentiment analysis for your worldwide publications. Our extensive language panel ranges from French to Chinese and Korean…
Our comprehensive 360-degree view enables you to explore your data multidimensionally and analyze your visibility with nuance.
How was your collaboration with this personality perceived in Japan compared to France? How was your latest collection received by major press titles versus on social media?
Who are we?
Tonality and other media impact indicators hold no secrets for us!
Specializing in enhancing your visibility both in France and internationally, our agency supports companies of all sizes in their communication strategies. We conduct comprehensive media reviews and multidimensional media studies tailored to your brand. Our goal? To equip you with all the valuable data needed for your future strategic decisions.
For more information, visit our contact page.
