The Estimation Média team wishes you a happy new year! We hope health and success will be right around the corner.

EMy offers you a preview into the coming year and announces her predictions. What to expect for the media and advertising world in 2022? Discover our selection of articles and terms to (re)discover to fully master today’s and tomorrow’s concepts.

Would you like to know what’s on the menu? The evolution of traditional media in the context of digital transformation, the complex issue of data collection and management, interrelationship between media and e-commerce, and, last but not least, social media content strategies.

Enjoy the reading as well as the new year!

ABC

Social Commerce

The term social commerce was coined from the contraction of social media and e-commerce. It refers to a user experience free of intermediaries between the user’s first exposure to the product on social media and purchase. An example to illustrate this trend? Instagram Shopping.

Retail Media

These advertising opportunities are offered by retailers who tend to establish their own media and become full-blown e-commerce networks. Their goal? Bring out value from the precious data collected from their CRM, and, more and more, e-commerce.

3rd-Party Data

First-party data are collected directly by a company. They can be declarative or behavioral. When sold, they become second-party data. When aggregators buy and cross-reference them, they become third-party data.

Selection

Video

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A new name for a new era: when Facebook becomes Meta, the future of social media is at stake – but not only that.

Digitalization activates and intertwines with printed press.

Evidence of this is Vogue Singapore’s September issue, which urged readers to buy digital art through NFTs using a QR-code displayed on the cover. Name something more ‘meta’!

This art-born revolution connects to fashion, then luxury, and gives us a hint at the future of communication.

Discover the metaverse with EMy!

ABC

Metaverse

Meta+Universe = ‘The World After’

Another world has emerged from the contraction of these two words. Neither real nor unreal, this intangible extension of our own universe unveils new social, economic and cultural interactions.

NFTs

Non-Fungible Tokens

Irreplaceable, unique and above all non fungible: this is the definition of this digital item meant to be acquired. The concept first appeared in 2013 as the result of the digital world extension. It took over sectors such as sports, video games and arts.

Glo-cal

Think Global, Act Local

Contraction of ‘local’ and ‘global’, this word refers to the deployment of a global way of thinking that is customized in order to be implemented locally. This concept achieves its full meaning in VR Virtual Reality and digital fashion collections.

Selection

Metaverse Magic : Here’s Your Chance to Own Vogue Singapore’s Two September Digital Covers as NFTs

“With the global September issue theme of ‘New Beginnings’, we took the bold step to venture into the metaverse -the destination for a new class of digital artists and designers”, says Norman Tan, editor-in-chief of Vogue Singapore.”

Read

IoDF and CFS By Lablaco Bring Inclusivity to Digital Fashion

“The Institute of Digital Fashion (IoDF) and the Circular Fashion Summit (CFS) by Lablaco is looking to bring inclusivity and diversity to fashion NFTs and the metaverse with a new digital-only VR capsule collection.“

Read

Podcast

Can Luxury Maintain Its Relevance in the Metaverse? | Transforming Luxury

The metaverse -a term originally coined by the author Neal Stephenson in his sci-fi novel ‘Snow Crash’- is now widely used to describe how our physical realities will be augmented and overlaid by ambient and accessible digital experiences and services.

Listen

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Voici EMy, notre dernière recrue !⠀

Qui est-elle ?

A l’image d’Estimation Média, plus que son simple avatar, EMy est le visage multiple de notre équipe. 

Curieuse, EMy s’attache à suivre de son œil avisé le monde actuel et ses évolutions permanentes. Déterminée et hyper connectée, elle détient l’ADN de l’agence : expertise, savoir faire et faire savoir, connaissance des médias, esprit d’analyse. Consciencieuse, elle a à cœur de réaliser avec minutie les missions qui lui sont confiées. 

Sa première mission ?

La création de notre toute première newsletter thématique : EMonthly.

Médias, Tech, Lifestyle, Influence, Data…, quelles nouveautés ? Quels enjeux ?
Évolution du paysage médiatique, adaptation des modes de communication, image de marque et glissement progressif de leur positionnement ? 
Nouveaux usages de la part des millenials, de la génération Z ou encore de la toute dernière génération Alpha qui vont bousculer les codes actuels et changer les règles ?

Comment ?

EMy vous propose de décrypter les nouvelles tendances qui apparaissent, ou s’affirment comme un mouvement plus profond en s’inscrivant dans la durée.

Chaque mois, plonger dans une thématique différente avec :
Un lexique pour mieux appréhender le vocabulaire parfois ardu d’un sujet 
Une sélection d’articles pour un regard éclairé et explorer différents points de vue
Un podcast ou une vidéo pour réellement s’immerger

Recevez chaque mois la sélection d’EMy sur les tendances & médias en vous inscrivant ici !