You cannot have missed it : Fashion Week just ended… or should we say Fashion Month?

This season marked the return of physical shows for numerous brands. Paris, Milan, London, New York… All very real places-to-be succeeding one another, bringing us almost back to a pre-Covid era.

Almost ; because it is not really the same anymore. After several seasons of online presentations during which fashion houses took on the unescapable challenge of 100% digital, their ways of communicating has changed and new media trends have emerged.

In a hybrid world mixing virtual and digital, which trends are there to stay? EMy tells all in this Fashion Week special issue.

ABC

Earned Media Value

If you are among Estimation Media’s clients and keen on our social media studies, you already know this indicator quite well! As for others, the Earned Media Value (EMV) corresponds to the media exposure value of a brand or a topic. We calculate using the Ayzenberg index, which considers engagement and content exposure so as to allocate them a monetary value.

Media Advocacy

To put it simply, media advocacy is the media’s power of influence on a community and on the rules it answers to. A reporter, whether he writes for print, online or on social media, is followed by an audience whose opinion he has the power to shape. For example, by choosing to discuss a digital show, he can give it legitimacy and, eventually, shake up industry codes.

Défilmé

Less theorized but not any less relevant, the “défilmé”, contraction of the French terms “défilé” et “filmé” was first used by Isabel Marant in an interview by Loïc Prigent. It designates a show streamed in video format and coupled -or not- with a physical event. The word as well as the trend became popular during the pandemic.

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The face of New York Fashion Week has changed for good

“Coupled with the decline in print media’s power and the blurring of lines between celebrities and platform creators, influencers now shape how, when and via which platforms we receive fashion news. In turn, brands are turning over their coverable front rows to influencers who may take up just one seat, but whose network of followers can be in the millions.”

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Here’s what we can expect to shape the fashion industry in 2022

“It’s clear that traditional media plans have now expired for many brands, and we know how vital it is to stay ahead of the digital changes anticipated this year. Our customer lives and breathes digital, and we seek and attain our customers’ attention by producing content that they’re willing to be a part of.”

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Podcast

What Even is Digital Fashion Week? Interview with Founder Clare Tattersall

This episode features Clare Tattersall. Clare is the founder of Digital Fashion Week New York. A lens through which we can view the future of fashion by exploring innovation in the fashion industry from design concept to consumer. The mission of digital fashion week is to explore innovation in the fashion industry.

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The Estimation Média team wishes you a happy new year! We hope health and success will be right around the corner.

EMy offers you a preview into the coming year and announces her predictions. What to expect for the media and advertising world in 2022? Discover our selection of articles and terms to (re)discover to fully master today’s and tomorrow’s concepts.

Would you like to know what’s on the menu? The evolution of traditional media in the context of digital transformation, the complex issue of data collection and management, interrelationship between media and e-commerce, and, last but not least, social media content strategies.

Enjoy the reading as well as the new year!

ABC

Social Commerce

The term social commerce was coined from the contraction of social media and e-commerce. It refers to a user experience free of intermediaries between the user’s first exposure to the product on social media and purchase. An example to illustrate this trend? Instagram Shopping.

Retail Media

These advertising opportunities are offered by retailers who tend to establish their own media and become full-blown e-commerce networks. Their goal? Bring out value from the precious data collected from their CRM, and, more and more, e-commerce.

3rd-Party Data

First-party data are collected directly by a company. They can be declarative or behavioral. When sold, they become second-party data. When aggregators buy and cross-reference them, they become third-party data.

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Video

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A new name for a new era: when Facebook becomes Meta, the future of social media is at stake – but not only that.

Digitalization activates and intertwines with printed press.

Evidence of this is Vogue Singapore’s September issue, which urged readers to buy digital art through NFTs using a QR-code displayed on the cover. Name something more ‘meta’!

This art-born revolution connects to fashion, then luxury, and gives us a hint at the future of communication.

Discover the metaverse with EMy!

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Metaverse

Meta+Universe = ‘The World After’

Another world has emerged from the contraction of these two words. Neither real nor unreal, this intangible extension of our own universe unveils new social, economic and cultural interactions.

NFTs

Non-Fungible Tokens

Irreplaceable, unique and above all non fungible: this is the definition of this digital item meant to be acquired. The concept first appeared in 2013 as the result of the digital world extension. It took over sectors such as sports, video games and arts.

Glo-cal

Think Global, Act Local

Contraction of ‘local’ and ‘global’, this word refers to the deployment of a global way of thinking that is customized in order to be implemented locally. This concept achieves its full meaning in VR Virtual Reality and digital fashion collections.

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Metaverse Magic : Here’s Your Chance to Own Vogue Singapore’s Two September Digital Covers as NFTs

“With the global September issue theme of ‘New Beginnings’, we took the bold step to venture into the metaverse -the destination for a new class of digital artists and designers”, says Norman Tan, editor-in-chief of Vogue Singapore.”

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IoDF and CFS By Lablaco Bring Inclusivity to Digital Fashion

“The Institute of Digital Fashion (IoDF) and the Circular Fashion Summit (CFS) by Lablaco is looking to bring inclusivity and diversity to fashion NFTs and the metaverse with a new digital-only VR capsule collection.“

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Podcast

Can Luxury Maintain Its Relevance in the Metaverse? | Transforming Luxury

The metaverse -a term originally coined by the author Neal Stephenson in his sci-fi novel ‘Snow Crash’- is now widely used to describe how our physical realities will be augmented and overlaid by ambient and accessible digital experiences and services.

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